Here is just some of the great feedback we've had on Understanding Digital Marketing to date:

“This book provides the reader with a unique overview of our industry history, principles and practices. Inspirational thoughts but also very detailed and concrete examples making it a very useful tool for any marketers wanting to understand our digital world!”

Alain Heureux, President, IAB Europe

“A great read that goes far beyond marketing, illuminating the very nature of life in the digital age! Marketers, media analysts, educators - everyone - should read this book if they want to understand the present and manage the future to create business strategies that will truly work in the digital marketplace.”

Dr. Jason Ohler, teacher, speaker and writer in the field of educational technology (including Taming the Beast, Then What? and Digital Storytelling in the Classroom.)

“The seismic shift in marketing expenditure to digital makes this book a must for today’s marketers. It takes us on a road map to success demonstrated though a practical understanding of the various elements of digital marketing supported with a series of excellent case histories.”

Colin Lloyd, former CEO of the Direct Marketing Association.