| The Best Digital Marketing Campaigns in the World | ||||
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Damian Ryan and I are currently hard at work on our second book... a follow-up to the hugely successful and internationally acclaimed "Understanding Digital Marketing", the new book focusses on offering real world examples of how businesses and agencies are using the online marketing techniques and strategies we covered in the first book to deliver real competitive advantage, generate revenue and get more from their marketing investment. We're putting together 40 of "The Best Digital Marketing Campaigns in the World", spanning search, social media, e-mail, affiliate, mobile and more from around the globe. There will be a lot of award winners, but we're also looking at campaigns that stayed under the awards radar, but delivered spectacular results. Readers of "Understanding Digital Marketing" are always telling us how valuable they found the case studies at the end of each chapter, helping them to visualise how the concepts we explored in the book could be applied in real-world situations, and in turn how they could use some of them in their own marketing efforts. A book full of case studies seemed the next logical step. The book is due for delivery to Kogan Page in the next couple of months, and will be hitting the shelves later this year... there'll be more news here as we have it -- so follow our RSS feed if you want to keep up-to-date, and / or follow @UDigital on Twitter. |






