Understanding Digital Marketing:
Marketing Strategies for Engaging the Digital Generation
Damian Ryan & Calvin Jones
The world of digital media is changing at a phenomenal pace. Its constantly evolving technologies, and the way people are using them, is transforming not just how we access our information, but how we interact and communicate with one another on a global scale.
Understanding Digital Marketing, publishing in January 2009, looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe that it is headed in the future. The book will show you, in a practical and comprehensive way, how to harness the power of digital media and use it to achieve the utmost success for your business, now and in the future.
Click here for more details (105kb PDF File)
Official book launch at the first Digital Tonic of 2009
We welcome you to join us:
Venue: Cocoon Bar, www.cocoon.ie
Location: Duke Lane, Dublin 2. (Hibernian Mall off Grafton Street)
Date: Thursday 29th January
Time: 7pm onwards
Guest Speaker: Vicki Stevenson, Google Ireland.
RSVP: Please confirm your attendance to Jenny Muldoon by email
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ALL PROCEEDS ON THE NIGHT WILL BE DONATED TO CHILDLINE – an online, mobile and telephone service to help kids. See www.childline.ie |
