| The Best Digital Marketing Campaigns in the World |
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Written by Calvin Jones
Wednesday, 20 January 2010 20:35 |
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Damian Ryan and I are currently hard at work on our second book... a follow-up to the hugely successful and internationally acclaimed "Understanding Digital Marketing", the new book focusses on offering real world examples of how businesses and agencies are using the online marketing techniques and strategies we covered in the first book to deliver real competitive advantage, generate revenue and get more from their marketing investment.
We're putting together 40 of "The Best Digital Marketing Campaigns in the World", spanning search, social media, e-mail, affiliate, mobile and more from around the globe. There will be a lot of award winners, but we're also looking at campaigns that stayed under the awards radar, but delivered spectacular results.
Readers of "Understanding Digital Marketing" are always telling us how valuable they found the case studies at the end of each chapter, helping them to visualise how the concepts we explored in the book could be applied in real-world situations, and in turn how they could use some of them in their own marketing efforts. A book full of case studies seemed the next logical step.
The book is due for delivery to Kogan Page in the next couple of months, and will be hitting the shelves later this year... there'll be more news here as we have it -- so follow our RSS feed if you want to keep up-to-date, and / or follow @UDigital on Twitter.
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| Understanding Digital Marketing reviewed in The Marketer |
| Sunday, 28 June 2009 09:22 |
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Understanding Digital Marketing reviewed in "The Marketer" -- the magazine of the Chartered Institute of Marketing in the UK.
Here's their summary:
With coverage of digital strategy, search engines, measurement, e-mail, social media, online PR and affiliate marketing, it is one of the most comprehensive yet easy-to-read books on digital marketing available.
You can read the full review on The Marketer website....
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| Official Launch of Understanding Digital Marketing |
| Thursday, 29 January 2009 09:29 |
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Understanding Digital Marketing:
Marketing Strategies for Engaging the Digital Generation
Damian Ryan & Calvin Jones
The world of digital media is changing at a phenomenal pace. Its constantly evolving technologies, and the way people are using them, is transforming not just how we access our information, but how we interact and communicate with one another on a global scale.
Understanding Digital Marketing, publishing in January 2009, looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe that it is headed in the future. The book will show you, in a practical and comprehensive way, how to harness the power of digital media and use it to achieve the utmost success for your business, now and in the future.
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| Feedback: what the experts say about Understanding Digital Marketing |
| Wednesday, 28 January 2009 17:05 |
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Here is just some of the great feedback we've had on Understanding Digital Marketing to date:
“This book provides the reader with a unique overview of our industry history, principles and practices. Inspirational thoughts but also very detailed and concrete examples making it a very useful tool for any marketers wanting to understand our digital world!”
Alain Heureux, President, IAB Europe
“A great read that goes far beyond marketing, illuminating the very nature of life in the digital age! Marketers, media analysts, educators - everyone - should read this book if they want to understand the present and manage the future to create business strategies that will truly work in the digital marketplace.”
Dr. Jason Ohler, teacher, speaker and writer in the field of educational technology (including Taming the Beast, Then What? and Digital Storytelling in the Classroom.)
“The seismic shift in marketing expenditure to digital makes this book a must for today’s marketers. It takes us on a road map to success demonstrated though a practical understanding of the various elements of digital marketing supported with a series of excellent case histories.”
Colin Lloyd, former CEO of the Direct Marketing Association.
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