Online PR & Reputation Management
Online trust... it's a fragile thing
Written by Calvin Jones    Tuesday, 20 January 2009 12:22    PDF Print E-mail
Online trust and reputation management is crucialI've just been reading a post over on Damien Mulley's blog on some of the things that make him trust an online business more, and others that make him trust them less.

I'm going to commit a cardinal sin here and block-quote Damien's lists (one of the "Trust Less" items) in the interest of clarity. Hopefully I'll get away with it by adding more than one line of commentary ;-).

First Damien's "Trust More" list:

  • Companies that have personalities and a team that adds humanity to their business both online and offline.
  • Companies who care enough to monitor what blogs are saying and react, even when people have negative issues. 
  • Companies who contribute to online discussions and mailing lists without pimping their solutions and help even when the topic matter isn't in-synch with their business area.
  • Companies that ask for help, contributions, feedback
 


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