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We're putting together 40 of "The Best Digital Marketing Campaigns in the World", spanning search, social media, e-mail, affiliate, mobile and more from around the globe. There will be a lot of award winners, but we're also looking at campaigns that stayed under the awards radar, but delivered spectacular results.

Readers of "Understanding Digital Marketing" are always telling us how valuable they found the case studies at the end of each chapter, helping them to visualise how the concepts we explored in the book could be applied in real-world situations, and in turn how they could use some of them in their own marketing efforts. A book full of case studies seemed the next logical step.

The book is due for delivery to Kogan Page in the next couple of months, and will be hitting the shelves later this year... there'll be more news here as we have it -- so follow our RSS feed if you want to keep up-to-date, and / or follow @UDigital on Twitter.

"If you keep on doing what you've always done, you'll keep on getting what you've always got."
-- W. L. Bateman

Understanding Digital: CREATIVE

Venue To Be Confirmed, Dublin @ 4:30pm on Thursday 05 November 2009

Book now: contact Jane on 087 9917329

Or click the button below to book securely online

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If you want to get the most out of your digital marketing, it's no good sticking to the same old formula you've always used....

you have to get creative.

Digital media lets you reach out and connect with your customers, to engage with them in ways never before possible, but getting their attention, and retaining it in the face of your online competition, is harder than ever.That's where we can help!

Welcome to Understanding Digital: CREATIVE

Creative digital marketing? Isn’t that just about getting yourself a Facebook page and a Twitter account?

Meet the speakers

	Dave Birss is Creative Digital Director at Ogilvy in London. Dave has had an unhealthy obsession with creative expression for many years and as a result has ended up with the strangest CV. After working as a session musician, record producer, stand up comedian, university lecturer, poet, inventor and radio broadcaster, he fell into a career in advertising. He started as an art director before the internet was invented. And as soon as it was, taught himself HTML and ended up being the guy in the agency who did the digital stuff because no one else understood it. This led to him becoming Creative Director at MRM and Poke before finally making it to Ogilvy to become their Digital Creative Head. Entrepreneurism is what really excites him, which is probably why he's helped to start up several web businesses.
	Nick Suckley is Managing Partner at Agenda21 Digital. Based in London, Agenda21 Digital’s most recent awards include New Media Age (NMA) Effectiveness Awards 2009: Best use of search, Best use of mobile and Overall Grand Prix winner. Nick has over 10 years experience at the forefront of digital advertising in the UK. With long term business partner Pete Robins, Nick pioneered digital media in the UK with one of the first digital media agencies, Media21 in 1998. Following a private sale to Grey Global Group and the successful turnaround of Mediacom's ailing digital division Media.com, with Agenda21 Nick aims to provide clients with straightforward answers in an ever changing digital landscape working with clients like Total Jobs, Epson Europe and Ministry of Sound.
	Robin Grant is Founder of We Are Social. Robin is a 13 year veteran of digital marketing, consistently producing effective and award winning work for the world's biggest brands. Awards include (but are not limited to) D&AD, Clio, One Show and NMA Effectiveness awards. Robin started blogging in '97 and after a stint as Product Development Director at Habbo, created conversational marketing campaigns for Eurostar, Shell, GlaxoSmithKline, 3, Canon, STA Travel, Skype and Ford. He is a founding member of the governing council of WOM UK, the UK's Word of Mouth Marketing Association and personal blog, Advertising 2.0, which can be found on the Brand Republic website. He recently founded We Are Social to help brands to listen, understand and engage in conversations in social media.
	Matt Butterworth is Managing Director at Folk Creative. Matt is a creative and digital entrepreneur with strategic, planning, creative and marketing skills and extensive experience understanding emerging digital platforms such as social media, mobile and cloud storage. He's spent 18 years in the industry working for a plethora of agencies such as AMX, AI London and Folk Creative, producing cutting-edge, award-winning digital design. Matt has had success, initiating and developing global digital and marketing strategies for clients such as Barclays, Hewlett Packard, Danone, Fox Kids & Sky. He recently developed and implemented the digital strategy for the Conservative Party, Philips and ECB. An industry speaker at events such as Ad tech, Imedia Summit, MIP, BIMA and Show-co-motion Matt has a wide portfolio of international experience of digital marketing strategy and implementation, including residential periods in both Singapore and Kuala Lumpur and digital consultancy in Toronto, San Francisco and Helsinki.Matt has had success, initiating and developing global digital and marketing strategies for clients such as Barclays, Hewlett Packard, Danone, Fox Kids & Sky. He recently developed and implemented the digital strategy for the Conservative Party, Philips and ECB.
	Damian Ryan is Co-Founder of Understanding Digital, and Head of Digital (Global) at Results International Group
	Calvin Jones is Co-Founder of Understanding Digital and Managing Partner at CJ Writing

Here's their summary:

With coverage of digital strategy, search engines, measurement, e-mail, social media, online PR and affiliate marketing, it is one of the most comprehensive yet easy-to-read books on digital marketing available.

You can read the full review on The Marketer website....

Why social media is like the fashion industry and what's next for the world of marcoms!

Ten years ago I ran an online advertising agency in Dublin. We used to have a saying which used to make us chortle as we poked fun at the digitally uninitiated...."if you don't think that email is the new fax then go ahead and telex us about it"

Gosh weren't we witty!

Now of course we're twitty,,,,,, and facebooky and stumbledupon and "dug" and to poke someone can have several different meanings instead of one.

Business cards now face real estate issues as good old fashioned addresses and phone numbers make room for email addresses, urls, skype addresses, mobile numbers, twitter handles, linkedin labels and more.

Many would say social media has to start experiencing consolidation and we can't possibly keep up with the explosion of new digital media brands adding more and more buzzwords to the mountain of destinations available - there's a list of around 400 or so I have been perusing while researching this piece

The other $240m* question hanging over Social Media is monetisation - how on earth are all these fab new online media properties going to make a return on their investment for shareholders?

We hear from a recent piece of Sapient Research that over 40% of UK marketers don't invest in social media because of a lack of understanding.

We also hear Facebook revenues are now projecting $230m for 09 (emarketer.com) but against this achievement there is still a burn rate of$20million per month (techcrunch.com)

Yes it's certainly all happening in the fast moving world of social media but I suspect, unlike other media trends we have encountered throughout the digital story to date, and at risk of sounding dangerously tabloid....a new dynamic has arisen: the blistering pace of adoption.

Read more...

Damian Ryan & Calvin Jones

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The world of digital media is changing at a phenomenal pace. Its constantly evolving technologies, and the way people are using them, is transforming not just how we access our information, but how we interact and communicate with one another on a global scale.

Understanding Digital Marketing, publishing in January 2009, looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe that it is headed in the future. The book will show you, in a practical and comprehensive way, how to harness the power of digital media and use it to achieve the utmost success for your business, now and in the future.

Read more...

“This book provides the reader with a unique overview of our industry history, principles and practices. Inspirational thoughts but also very detailed and concrete examples making it a very useful tool for any marketers wanting to understand our digital world!”

Alain Heureux, President, IAB Europe

“A great read that goes far beyond marketing, illuminating the very nature of life in the digital age! Marketers, media analysts, educators - everyone - should read this book if they want to understand the present and manage the future to create business strategies that will truly work in the digital marketplace.”

Dr. Jason Ohler, teacher, speaker and writer in the field of educational technology (including Taming the Beast, Then What? and Digital Storytelling in the Classroom.)

“The seismic shift in marketing expenditure to digital makes this book a must for today’s marketers. It takes us on a road map to success demonstrated though a practical understanding of the various elements of digital marketing supported with a series of excellent case histories.”

Colin Lloyd, former CEO of the Direct Marketing Association.

{jcomments on}This Q&A with Richard Eyre, Chairman of the Internet Advertising Bureau, on the future of online marketing features in the book "Understanding Digital Marketing" by Damian Ryan and Calvin Jones.

Where do you think DIGITAL MARKETING is heading over the next 2-3 years?

Continued blurring of the lines between ‘traditional media' and digital media. Continued march to mobile.

Which components of "digital" (ie: search, affiliate, display, etc.) do you believe will be more widely used in say three years time?

Read more...

Q. Where do you think DIGITAL MARKETING is heading over the next 2-3 years?

A. Digital will take centre stage in any strategic media strategy, and will top €25 billion in terms of European advertising expenditure. It will be the medium through which consumers engage with brands, deliver brand impact and communicate their purchase intentions.

Q. Which components of "digital" (ie: search, affiliate, display, etc.) do you believe will be more widely used in say three years time?

A. We'll see much more targeted marketing emerge: marketing that combines and consolidates search, display and content; delivered through social network platforms and information sites on PCs, portable and mobile devices.

Q. Which components of "digital" (ie: search, affiliate, display, etc.) do you believe will be LESS widely used in say three years time?

Read more...

Pursue more established online marketing strategies and ignore social media and your letting a golden opportunity slip by – but by equal measure, if you put all your efforts into social media and eschew more established online avenues you could be missing the lions share of online business.

Or as Damien puts it:

How many people have an email address, how many have a Facebook account?

Consider all your options

You absolutely can’t ignore the online "conversation"… but then neither should you neglect the more established elements of online marketing, like e-mail, SEO, PPC, affiliate programmes and even online display advertising if it dovetails with your particular audience. Also, its often worth considering how offline marketing can augment and complement your online campaigns.

Read more...