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"If you keep on doing what you've always done, you'll keep on getting what you've always got."
-- W. L. Bateman
Understanding Digital: CREATIVE
Venue To Be Confirmed, Dublin @ 4:30pm on Thursday 05 November 2009
Book now: contact Jane on 087 9917329
Or click the button below to book securely online
If you want to get the most out of your digital marketing, it's no good sticking to the same old formula you've always used....
you have to get creative.
Digital media lets you reach out and connect with your customers, to engage with them in ways never before possible, but getting their attention, and retaining it in the face of your online competition, is harder than ever.That's where we can help!
Welcome to Understanding Digital: CREATIVE
Imagine if you could spend a few hours inside some of the brightest creative minds in the online media industry. Do you think that would help your business? You bet it would!
Join Damian Ryan and Calvin Jones, co-authors of the internationally acclaimed book "Understanding Digital Marketing", in association with Results International Group and ICAD / Design Week, at the Understanding Digital: CREATIVE event on Thursday 05 November, and discover how getting creative online, above and below the line, can help transform your bottom line.
The event itself will focus on helping you to inject creativity into every aspect of your online marketing campaigns. We've assembled a multi-award winning panel of speakers -- some of the brightest creative minds in the world -- to share their experience and expertise in all things digital with you.
Creative digital marketing? Isn’t that just about getting yourself a Facebook page and a Twitter account?
Not quite! That's a bit like equating the stock exchange to a hall full of lunatics waving their hands about.
Wait a minute... bad analogy... but you know what we're getting at. The impact Digital Media is having on businesses, customers and society at large isn't just changing the way we live our lives, it's changing our entire perception of life. From the way we communicate and interact with our colleagues, our friends and our families; to the way we research our purchases and digest our news; to the way we do business on a regional, national and global level.
Everything's changing... are you?
In today's climate, maximising return on your marketing investment has to be a top priority for your business; CREATIVE use of digital media is the best way for you to do exactly that!
Places are limited -- so book yours now: contact Jane on 087 9917329
Our event partners are the Institute of Creative Advertising and Design (ICAD) and Results International Group -- and like all our speakers they're leaders in their respective fields:
 
Meet the speakers
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Dave Birss is Creative Digital Director at Ogilvy in London.
Dave has had an unhealthy obsession with creative expression for many years and as a result has ended up with the strangest CV. After working as a session musician, record producer, stand up comedian, university lecturer, poet, inventor and radio broadcaster, he fell into a career in advertising. He started as an art director before the internet was invented. And as soon as it was, taught himself HTML and ended up being the guy in the agency who did the digital stuff because no one else understood it. This led to him becoming Creative Director at MRM and Poke before finally making it to Ogilvy to become their Digital Creative Head. Entrepreneurism is what really excites him, which is probably why he's helped to start up several web businesses. |
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Nick Suckley is Managing Partner at Agenda21 Digital.
Based in London, Agenda21 Digital’s most recent awards include New Media Age (NMA) Effectiveness Awards 2009: Best use of search, Best use of mobile and Overall Grand Prix winner. Nick has over 10 years experience at the forefront of digital advertising in the UK. With long term business partner Pete Robins, Nick pioneered digital media in the UK with one of the first digital media agencies, Media21 in 1998. Following a private sale to Grey Global Group and the successful turnaround of Mediacom's ailing digital division Media.com, with Agenda21 Nick aims to provide clients with straightforward answers in an ever changing digital landscape working with clients like Total Jobs, Epson Europe and Ministry of Sound.
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Robin Grant is Founder of We Are Social.
Robin is a 13 year veteran of digital marketing, consistently producing effective and award winning work for the world's biggest brands. Awards include (but are not limited to) D&AD, Clio, One Show and NMA Effectiveness awards. Robin started blogging in '97 and after a stint as Product Development Director at Habbo, created conversational marketing campaigns for Eurostar, Shell, GlaxoSmithKline, 3, Canon, STA Travel, Skype and Ford. He is a founding member of the governing council of WOM UK, the UK's Word of Mouth Marketing Association and personal blog, Advertising 2.0, which can be found on the Brand Republic website. He recently founded We Are Social to help brands to listen, understand and engage in conversations in social media. |
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Matt Butterworth is Managing Director at Folk Creative.
Matt is a creative and digital entrepreneur with strategic, planning, creative and marketing skills and extensive experience understanding emerging digital platforms such as social media, mobile and cloud storage. He's spent 18 years in the industry working for a plethora of agencies such as AMX, AI London and Folk Creative, producing cutting-edge, award-winning digital design. Matt has had success, initiating and developing global digital and marketing strategies for clients such as Barclays, Hewlett Packard, Danone, Fox Kids & Sky. He recently developed and implemented the digital strategy for the Conservative Party, Philips and ECB. An industry speaker at events such as Ad tech, Imedia Summit, MIP, BIMA and Show-co-motion Matt has a wide portfolio of international experience of digital marketing strategy and implementation, including residential periods in both Singapore and Kuala Lumpur and digital consultancy in Toronto, San Francisco and Helsinki.Matt has had success, initiating and developing global digital and marketing strategies for clients such as Barclays, Hewlett Packard, Danone, Fox Kids & Sky. He recently developed and implemented the digital strategy for the Conservative Party, Philips and ECB.
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Damian Ryan is Co-Founder of Understanding Digital, and Head of Digital (Global) at Results International Group
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Calvin Jones is Co-Founder of Understanding Digital and Managing Partner at CJ Writing
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