| About Understanding Digital | ||||
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As we were writing the book, we realised that rather than having a long list of rapidly dating online marketing resources stuck in an appendix at the back of the book, far better to have a constantly evolving resource online that individuals, agencies and businesses could contribute to, maintain and grow. At the moment Understanding Digital is a source of articles, information and insight into the diverse array of online marketing disciplines we cover in the book. But we want to grow it into a peer-reviewed, user submitted repository of online marketing resources and case studies. Over the coming months we'll be working to implement the user submission, reviews and ratings system that will allow that to happen. We'll seed the site with the online marketing resources and case studies we researched for "Understanding Digital Marketing", and the case studies for our new book "The Best Digital Marketing Campaigns in the World". Then it will be over to you. You'll be able to register for an account on this site, add your own case studies or online marketing resource listings, and let others review and rate them. Over time we hope this repository of digital marketing knowledge will grow to become an invaluable reference source for digital marketers everywhere. Of course you'll still find information, news, reviews and other stuff relating to "The Books" and articles written by Calvin, Damian and other online marketing experts in The Articles section. We hope you enjoy the site -- don't forget to let us know what you think. |






