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Planning a social media campaign? Check out our Social Media Rules of Engagement first!
Understanding Digital Marketing, the internationally acclaimed guide to online marketing by Damian Ryan and Calvin Jones, is available to buy direct from publisher Kogan Page,
The internet is a superb market research tool for your new or growing businesses. It can provide all sorts of useful insight into your industry,
Damian Ryan compares Social Media Marketing to the fashion industry, and asks what it means for the future of marcomms.
Introducing Consumer![]() Unless you've been hiding under a rock in the outer Hebrides since about 2004 you'll be familiar with the Web 2.0 (pronounced two-point-oh) mo... ...more |
Digital Pret-a-porte![]() Why social media is like the fashion industry and what's next for the world of marcoms! Ten years ago I ran an online advertising agency in ... ...more |
Future of Digital: Q![]() {jcomments on}This Q&A with Richard Eyre, Chairman of the Internet Advertising Bureau, on the future of online marketing features in... ...more |
Future of Digital: Q![]() This Q&A with Alain Heureux, President IAB Europe and IAB Belgium, on the future of digital marketing features in the book "Understanding ... ...more |
Holistic Marketing -![]() Prominent Irish blogger Damien Mulley recently pointed out the folly of focussing on some elements of online marketing at the expense of other... ...more |
12 Online Market Res![]() The internet is a superb market research tool for your new or growing businesses. It can provide all sorts of useful insight into your industr... ...more |
Social Media Rules o![]() Social media offers a wealth of opportunities for consumer engagement and building brand awareness, but in such an open and dynamic space it's... ...more |
Online trust... it's![]() I've just been reading a post over on Damien Mulley's blog on some of the things that make him trust an online business more, and others that ... ...more |
Social Media Marketi![]() The amount of people talking about social networks in the online marketing industry today is tremendous, but the reason they are doing so is b... ...more |